Jumei International Holding Limited, China’s leading online retailer of beauty products, today announced that it has priced its initial public offering of 11,140,000 American depositary shares by the Company at US $22.00 per ADS for a total offering size of approximately US $245.1 million.

Each ADS represents one Class A ordinary share of the Company. The ADSs will begin trading on the New York Stock Exchange (“NYSE”) today under the ticker symbol “JMEI”.

The Company has granted the underwriters an option, exercisable within 30 days from the date of the final prospectus, to purchase up to 1,671,000 additional ADSs at US $22.00 per ADS.

The Company also expects to receive additional gross proceeds of US $150.0 million from the issuance of 6,818,182 Class A ordinary shares to General Atlantic Singapore Fund Pte. Ltd. at US $22.00 per share through a private placement concurrent with the public offering.

Goldman Sachs (Asia) L.L.C., Credit Suisse Securities (USA) LLC, J.P. Morgan Securities LLC, and China Renaissance Securities (Hong Kong) Limited are acting as joint bookrunners, and Piper Jaffray & Co. and Oppenheimer & Co. Inc. are acting as co-managers, for the offering.